I'm Gemma Zinyama. I sit inside small businesses, map how the work actually gets done, and find the two or three places where AI and better systems earn their keep — without touching the human touch your clients came for.
Leave your details, then pick a 30-minute slot that suits you.
No pitch on the call. No tech talk. Just your business.
Every owner I speak to says a version of the same three things. If two of these land, a discovery call will pay for itself in the first twenty minutes.
An enquiry comes in at 9pm. Someone answers it in 48 hours. By then they've booked with whoever replied first.
Client notes in an inbox. Appointments in a spreadsheet. Invoice chasing in someone's head. It worked at 50 clients. It doesn't at 500.
You know you should be using AI. There are ten thousand tools and no time to test them. So it stays on the list.
Think of it like seeing a doctor. I don't prescribe anything on the first visit — I ask questions until the problem is clear. You do most of the talking.
"If I could solve one of your biggest problems right now — what would it be?"
THE ONLY QUESTION YOU NEED TO PREPARE FOR
What's genuinely not working — the bottleneck, not the symptom. We don't move on until it's crystal clear.
Walk me through a typical enquiry, step by step — marketing, sales, delivery, finance, admin. Gaps show up while you explain it.
Hours per week × what those hours cost. Or leads lost × what a client is worth. A real number, in your currency — not a vibe.
Your target, your capacity, and how fast you need it. That's what the plan is built against.
Before we hang up I'll name at least one fix you can action yourself. If we're not a fit, you keep it and we part as friends.
After the call I take everything you've told me away and map it properly. You get the document whether or not we ever work together — it's yours, and it's specific enough to hand to someone else.
"If the answer is a better spreadsheet, I'll tell you it's a better spreadsheet."
Enquiry to delivery, written down as it actually happens — usually the first time anyone's seen it end to end.
The two or three points costing you most in hours or lost enquiries, each with a number against it.
Named, priced, and matched to what you already run — not a category, not "AI". I'm not reselling anything.
One change you can make this month, sized so it can't disrupt the clients and orders you've already committed to.
I run my own small business, and I lead a network of around 700 independent travel agents. I know what it's like when the enquiries, follow-ups and admin start to outgrow the systems you've got, because I've had to fix it in my own business first, with the same AI tools and automations I'll show you.
On our call, we look at where your time and money are actually going, and what's worth automating. Travel, coaching, services, retail: the leaks tend to show up in the same places.
I'm not a reseller, and I have nothing to push. If the answer is a better spreadsheet, I'll tell you it's a better spreadsheet.
Also the host of The Travel Leaders Podcast, where business owners share how they really run things.